Royal Fashion

The Duchess of Cambridge, Kate Middleton that was, has become the ultimate Fashion Icon over the past year. Everything she wears is captured, noted and more or less consumed immediately.

Fashion PR is one of the fastest growing sectors of the public relations industry and Kate's outstanding influence, is an example of how public relations has merged with marketing and promotion. Product placement is a common public relations tool within PR and especially when it comes to fashion. The simple idea that if a celebrity or public figure is seen wearing a piece by a designer or clothing range, the item is more than likely to sell of the shelves. This idea of 'fashion' product placement has been utilised many times with the Duchess especially since her wedding, April 2011, when she wore the wedding dress made by the fashion house of Alexander McQueen. Ever since then designers have been trying their way through in order for Kate to wear some of their clothing, because in the fashion world the 'princess' could do no wrong!