Summer of 2010, the world was introduced to a new reality show, The Spin Crowd. What could be more exciting? We had insight in to the crazy world of PR, especially celebrity and events PR. Produced by reality star Kim Kardashian, the show was bound to gain a large amount of attention, but what hit me is the perception of PR that is given. It leaves one asking, is this what PR really is?
Personally this show gave me the perception that PR is a fun but stressful environment, showing it is not all meeting famous people and partying! We are able to view the hard work put in to what clients ask for, and some clients can be so demanding.
Command PR was the agency focused on and its owners Jonathan Cheban and Simon Huck. Situations seemed real, the work seemed real, the insight was real!
Another thing that I did think about, was the reason for the name of the show. Clever or Not?
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